We draw your attention to this engaging talk where our Senior Associate, Rajiv Suri, joins hands with Thomson Reuters to examine the practical effectiveness of cease-and-desist notices in intellectual property enforcement in UAE. The session explores how such notice/s function as a strategic tool to resolve conflict/s involving such intellectual property rights without immediately resorting to litigation — what is their legal standing, what are the advantages, what elements enhance their credibility and enforceability etc. The conversation aims to help intellectual property rights holders strike the right balance between assertive protection and cost-efficient resolution. Please watch the video here.
